TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 34
Special Issue on Mobile Marketing
Edited by Venkatesh Shankar
Mobile Marketing: The Way Forward
–Venkatesh Shankar [] []
Mobile Advertising: A Framework and Research Agenda
–Dhruv Grewal, Yakov Bart, Martin Spann, Peter Pal Zubcsek [] []
Mobile Promotions: A Framework and Research Priorities
–Michelle Andrews, Jody Goehring, Sam Hui, Joseph Pancras, Lance Thornswood [] []
Gamification and Mobile Marketing Effectiveness
–Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeff Donaldson [] []
Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues
–Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan, Ross Rizley, Steve Holland, Shawn Morrissey [] []
