Yang, Toubia and de Jong Get Green
Introduction
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong will receive the Paul E. Green Award for their 2015 JMR article on preference measurement
2015 Paul E. Green Award
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong have been selected as the recipients of the annual Paul E. Green Award for their article , which appeared in the April 2015 issue (Vol. 52, No. 2) of Journal of Marketing Research.
The award honors the Journal of Marketing Research article published in 2015 that demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting and selection process comprised Shuba Srinivasan (Chair) and Joel Urbany.
The award is presented annually at the ÂÜÀòÉç¹ÙÍø’s Summer Marketing Educators’ Conference.
- Liu (Cathy) Yang is Assistant Professor, HEC Paris.
- Olivier Toubia is Glaubinger Professor of Business, Columbia Business School, Columbia University.
- Martijn G. de Jong is Professor of Marketing Research and Tinbergen Research Fellow, Erasmus School of Economics, Erasmus University.
