Models for Marketing Decisions
Introduction
EDEN Doctoral Seminar on Building Models for Marketing Decisions Groningen, Netherlands, 29 Aug-2 Sep 2016
EDEN Doctoral Seminar on Building Models for Marketing Decisions
Groningen, Netherlands,
August 29-September 2, 2016
Dear Colleague,
We would like to draw your attention to the EDEN Doctoral Seminar on Building Models for Marketing Decisions, scheduled to take place in Groningen, Netherlands, Aug 29-Sep 2, 2016.
Application Deadline: June 24, 2016
The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar
- will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation;
- will be trained in designing and testing descriptive, predictive and normative models;
- will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty’s most recent field experience;
- will be exposed to time series analysis.
4 ECTS will be assigned upon completion of the seminar.
For More information about the seminar and application see
