TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 24(2)
The first export order: a marketing innovation revisited
–Dave Crick & James Crick [] []
Brand wars: consumer–brand engagement beyond client–agency fights
–Rossella Gambetti, Silvia Biraghi, Don E. Schultz & Guendalina Graffigna [] []
Marketing strategy in emerging markets: a conceptual framework
–Vasant V Bang, Sharad L Joshi & Monica C Singh [] []
Towards sustainable supply management: requisite governance and resilience capabilities
–Reham Eltantawy [] []
Linking new product alliances to stock returns and risk
–Sudha Mani [] []
Value co-creation in industrial cities: a strategic source of competitive advantages
–Rania B. Mostafa [] []
