TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 15(1/2)
Integrated Marketing Communications and Their Effects on Customer Switching Intention
–Paramaporn Thaichon & Thu Nguyen Quach [] []
Meanings of Shared Resources in Interorganizational Relationships: A Narrative Study in Retailing
–Saara Julkunen [] []
An Empirical Investigation of the Impact of Commitment and Trust on Internal Marketing
–Eric Ng, Wei-Ta Fang & Ching-Yu Lien [] []
Shared Governance: The Key to Higher Education Equilibrium
–David Bejou & Azam Bejou [] []
Examination of Formal and Informal Relationships Between Service Provider and Client for Ticket Sales Outsourcing in the United States
–Seungbum Lee, Namkyung Oh & Matthew Juravich [] []
Human Rights, Corporate Social Responsibility, and Fortune Companies
–Azam Bejou [] []
A Transaction Cost Framework in Supply Chain Relationships: A Social Capital Perspective
–Aneela Kanwal & Amer Rajput [] []
