TOC: J Mar Analytics
Introduction
Journal of Marketing Analytics, 4(1)
One man’s path to marketing analytics
–Paul D Berger [] [Google Scholar]
Aaker’s brand personality scale is not universal – Explanation and reasons for bikes in India
–Vinod Kumar Bishnoi and Ajay Kumar [] [Google Scholar]
A two-step item response theory procedure for a better measurement of marketing constructs
–Salim Moussa [] []
Using vanishing tetrad test to examine multifaceted causal directionality
–Luming Wang and Adam Finn [] []
