TOC: J Con Res
Introduction
Journal of Consumer Research, 42(6)
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings
–Bart de Langhe, Philip M. Fernbach, and Donald R. Lichtenstein [] []
Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein
–Robert V. Kozinets [] []
Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein
–Itamar Simonson [] []
Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein
–Russell S. Winer and Peter S. Fader [] []
Star Wars: Response to Simonson, Winer/Fader, and Kozinets
–Bart de Langhe, Philip M. Fernbach, and Donald R. Lichtenstein [] []
The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy
–Veronika Ilyuk and Lauren Block [] []
Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices
–Jenny G. Olson, Brent McFerran, Andrea C. Morales, and Darren W. Dahl [] []
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
–Francesca Valsesia, Joseph C. Nunes, and Andrea Ordanini [] []
Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment
–Liad Weiss and Gita Venkataramani Johar [] []
Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit
–Aaron M. Garvey, Frank Germann, and Lisa E. Bolton [] []
For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
–Kaitlin Woolley and Ayelet Fishbach [] []
The Hidden Cost of Personal Quantification
–Jordan Etkin [] []
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
–Simon J. Blanchard, Kurt A. Carlson, and Jamie D. Hyodo [] []
Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options
–Leilei Gao, Yanjie Li, and Robert S. Wyer, Jr. [] []
