TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 15(3)
Introducing the super consumer
–Leisa Reinecke Flynn and Ronald Earl Goldsmith [] []
Emotions and cognitions in consumer health behaviors: insights from chronically ill patients into the effects of hope and control perceptions
–Suzanne C. Makarem [] []
The moderating role of consumer entitlement on the relationship of value with customer satisfaction
–James J. Zboja, Mary Dana Laird and Adrien Bouchet [] []
Facets of country image and brand equity: Revisiting the role of product categories in country-of-origin effect research
–Mikael Andéhn, Fredrik Nordin and Mats E. Nilsson [] []
The interplay of persuasion inference and flow experience in an entertaining food advergame
–Chang-Dae Ham, Gunwoo Yoon and Michelle R. Nelson [] []
Construction of gender roles in perceived scarce environments – Maintaining masculinity when shopping for fast fashion apparel
–Shipra Gupta and James W. Gentry [] []
How do shoppers behave online? An observational study of online grocery shopping
–Zachary Anesbury, Magda Nenycz-Thiel, John Dawes and Rachel Kennedy [] []
What to diffuse in a gender-specific store? The effect of male and female perfumes on customer value and behaviour
–Lieve Doucé, Wim Janssens, Sara Leroi-Werelds and Sandra Streukens [] []
The impact of self on materialism among teenagers
–Luciana de Araujo Gil, Civilai Leckie and Lester Johnson [] []
