TOC: J Bus-to-Bus Mar
Introduction
Journal of Business-to-Business Marketing, 23(1)
JBBM at 21: Theme Reflections One Year Later, with a Design View of B-to-B Marketing Field and Closing Tribute to David T. Wilson
–Carlos M. Rodriguez []
Managing Customer Relationships by Gender
–Ching-I Teng & Han-Chung Huang [] []
Formation of Reputation in Business Markets
–Chunyan Xie Ph.D & Sven Haugland Ph.D [] []
The Use of Accommodation in Buyer–Seller Relationships: Encouraging or Controlling Opportunism in Business Markets Middle-grounds
–Fue Zeng, Ying Chen, Maggie Chuoyan Dong & Yunjia Chi [] []
The Precursor Role of Cooperation, Coordination, and Relationship Assets in a Relationship Model
–Janice M. Payan, Joe Hair, Göran Svensson, Svante Andersson & Gabriel Awuah [] []
Book Review
The Accidental Scholar, by Jagdish N. Sheth with John Yow, Sage Publications, 2014
–Roger A. Layton []
