TOC: Arts Market
Introduction
Arts and the Market, 6(1)
Branded app implementation at the London Symphony Orchestra
Victoria Gosling, Garry Crawford, Gaynor Bagnall, and Ben Light
How are arts organizations responding to critique in the digital age?
Jennifer Wiggins Johnson, Stephen B. Preece, and Chanho Song
Assessing the risks and opportunities in corporate art sponsorship arrangements using Fiske’s Relational Models Theory
Annmarie Ryan and Keith Blois
Here’s one for the next show
Sabrina M Hegner, Ardion D. Beldad, and Nienke Klein Langenhorst
A sensemaking perspective on arts sponsorship decisions
Kate Daellenbach, Lena Zander, and Peter Thirkell
Segmentation of infrequent performing arts consumers
Eric John Kolhede and J. Tomas Gomez-Arias
eWOM in the performing arts: exploratory insights for the marketing of theaters
Andrea Hausmann and Lorenz Poellmann
