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Journal of Marketing Channels

Call for Papers

Special Issue: “Retail Performance Measures, Metrics, and Models”

Guest Editors: Charles A. “Chuck” Ingene, University of Oklahoma, and Lou E. Pelton, University of North Texas

The Journal of Marketing Channels is pleased to announce and invite submissions for a Special Issue on “Retail Performance Measures, Metrics, and Models.” The deadline for manuscript submission is April 30, 2017 with publication of accepted papers planned during late 2017 or early 2018.

SPECIAL ISSUE BACKGROUND INFORMATION

The business-to-consumer (“B2C”) and consumer-to-consumer (“C2C”) landscape is increasingly roiled by seismic shifts in consumers’ purchase patterns. Over the past decade e-tailing and other offline retailers have had a dramatic impact on conventional retailers, as has the growth of supercenters and warehouse clubs. Among the consequences is a shocking decline in the importance of department stores and major shopping centers. In short, intertype competition appears to be fiercer than it has been in at least 50 years.

As a consequence of this turmoil, retailers in all lines of trade are modifying their marketing channel strategies and tactics. However, in today’s technologically driven, globally connected marketplace, there appears to be reduced value in many traditional performance metrics (e.g., gross sales, average customer ticket [“spend”], gross margin per square foot, stock turnover rate, sell-through rates, etc.). Thus, there is a serious need for reliable and testable performance indicators that can be utilized by both marketing practitioners and researchers.

Although “Big Data” has drawn much attention, it is not clear that massive data warehouses seeking to improve retail bottom-line performance and to enhance customer satisfaction have been particularly successful—in part because the nature of intertype competition hints that different retail sectors may require somewhat dissimilar indicators. Accordingly, this Special Issue seeks both conceptual and empirical research contributions that address retail performance measures, metrics, and models to advance theory and practice across retail sectors. The Special Issue Guest Editors welcome quantitative, empirical, and qualitative manuscripts.

Some examples of the research that would be welcomed include the following:

• Developing or refining retail theory to provide descriptive or prescriptive insights on retail performance measures.
• Developing performance measures that explicitly account for intertype competition.
• Ascertaining or creating economic and financial models that can be used to enhance retail market performance. Are such models applicable across-the-board or are they most valuable in specific lines of trade?
• How retailers characterized by high stock turnover rates and / or fast-moving merchandise (whether fast-fashion or FMCG sectors) can maximize their gross profit margins and minimize their inventory carrying costs.
• Determining performance metrics that will accommodate retail strategy for online and offline retailers.
• Relating Gross Merchandise Volume (“GMV”) to retailers’ Gross Profit Margins (“GPM”).

These examples are not intended to stifle the creativity of potential authors as papers concerning most issues related to retail performance measures, metrics, and models are welcome. If in doubt about the suitability of a paper’s theme for this Special Issue, please contact either of the guest editors.

SUBMISSION INFORMATION

1. Submitted manuscripts should not have been previously published nor be currently under consideration for publication elsewhere.
2. All manuscripts will be double-blind refereed. Manuscripts must be submitted electronically in Word format and must be consistent with the author submission guidelines of the Journal of Marketing Channels that can be found at

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   Click on the “Submit” tab. A complete Style Guide for Manuscript Submissions to the Journal of Marketing Channels can be downloaded at

    

3. Manuscripts should be received no later than April 30, 2017, with accepted papers published in late 2017 or early 2018. Please submit directly to either of the guest editors, preferably through e-mail as a Microsoft Word attached document.

Charles A. “Chuck” Ingene
Robin Siegfried Centennial Chair
Editor Emeritus, Journal of Retailing
Michael F. Price College of Business
The University of Oklahoma
307 West Brooks
Norman, OK 73019-4004 USA
E-mail: caingene@ou.edu

Lou E. Pelton
NextGen Senior Fellow
Editor Emeritus, Journal of Marketing Channels
Department of Marketing and Logistics
College of Business
University of North Texas
1155 Union Circle #311396
Denton, TX 76203-5017 USA
E-mail: LouE.Pelton@unt.edu

 

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