Marketing Orientation
Introduction
Ana Canhota seeks input from authors who have used the MARKOR scale in published or unpublished work
Hi,
I conducted a survey of managers in small and medium businesses in four European countries. The survey included a section using MARKOR scales. We obtained excellent reliability / Cronbach’s Alpha scores for all questions except the MARKOR ones. We are a bit at a loss to understand why this happened.
Has anyone experienced reliability problems when using the MARKOR scale from Kohli, Jaworski and Kumar (1993)? Alternatively, are you aware of any papers describing reliability problems when applying this scale?
Ana
Dr. Ana Isabel Canhoto
p0076038@brookes.ac.uk
Principal Lecturer in Marketing
Program Leader – MSc Marketing
Oxford Brookes University
Business School
Wheatley Campus
Oxford OX33 1HX
Twitter: @canhoto
