TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 27(2)
Wanted: Contagious Gameday Staff. Testing the Effect of Smiling on Fan Responses
–Brian V. Larson, Ricard W. Jensen & Yawei Wang [] []
Compensatory Solution: Can it Save a Company from a Service Failure?
–Trang P. Tran, Widyarso Roswinanto, Erlinda Nusron Yunus & Pepey Riawati Kurnia [] []
A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka
–R. A. Chanaka Ushantha & P. A. P. Samantha Kumara [] []
Differences in Advertising Strategies of Service Marketers: A Content Analysis
–Utkarsh, Harshit Maurya & Sanjay Medhavi [] []
Customer Engagement and Loyalty: A Comparative Study Between Service Contexts
–Teresa Fernandes & Fabia Esteves [] []
