TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 24(1)
Editorial
–Carolyn Strong & Nigel Piercy []
Guest Editorial
Anatomy of entrepreneurial marketing
–Aron O’Cass & Sussie Morrish [] []
Articles
Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
–Peter Whalen, Can Uslay, Vincent J. Pascal, Glenn Omura, Andrew McAuley, Chickery J. Kasouf, Rosalind Jones, Claes M. Hultman, Gerald E. Hills, David J. Hansen, Audrey Gilmore, Joe Giglierano, Fabian Eggers & Jonathan Deacon [] []
Entrepreneurial proclivity: its environmental conditions and growth consequences
–Zhen Zhu & Ken Matsuno [] []
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
–Morgan P. Miles, Gemma K. Lewis, Adrienne Hall-Phillips, Sussie C. Morrish, Audrey Gilmore & Chickery J. Kasouf [] []
The role of entrepreneurial marketing in new technology ventures first product commercialisation
–Hormoz Ahmadi & Aron O’Cass [] []
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
–Peter S. Whalen & Melissa A. Akaka [] [] 35040
