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Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
–Abhishek Borah and Gerard J. Tellis [] []

Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation
–Øystein Daljord, Sanjog Misra, and Harikesh S. Nair [] []

The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect
–Marcel Lichters, Claudia Brunnlieb, Gideon Nave, Marko Sarstedt, and Bodo Vogt [] []

Can Sales Uncertainty Increase Firm Profits?
–Niladri Syam, James D. Hess, and Ying Yang [] []

Advertising Effectiveness: The Moderating Effect of Firm Strategy
–Leigh McAlister, Raji Srinivasan, Niket Jindal, and Albert A. Cannella [] []

Investigating How Word-of-Mouth Conversations ÂÜÀòÉç¹ÙÍøt Brands Influence Purchase and Retransmission Intentions
–Andrew M. Baker, Naveen Donthu, and V. Kumar [] []

Consumer Preferences for Annuity Attributes: Beyond Net Present Value
–Suzanne B. Shu, Robert Zeithammer, and John W. Payne [] []

Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks
–Andrew T. Stephen, Peter Pal Zubcsek, and Jacob Goldenberg [] []

Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party–Hosted Communities Reduce One’s Likelihood of Helping?
–Scott A. Thompson, Molan Kim, and Keith Marion Smith [] []

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