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Special Issue: Customer Engagement

Strategic drivers, anticipated and unanticipated outcomes of customer engagement
–Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie [] []

Articles

Capturing consumer engagement: duality, dimensionality and measurement
–Laurence Dessart, Cleopatra Veloutsou & Anna Morgan-Thomas [] []

Evidence that user-generated content that produces engagement increases purchase behaviours
–Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch [] []

The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
–Birgit Andrine Apenes Solem & Per Egil Pedersen [] []

The customer engagement ecosystem
–Ewa Maslowska, Edward C. Malthouse & Tom Collinger [] []

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement
–Julia Marbach, Cristiana Raquel Lages & Daniel Nunan [] []

Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?
–Shuai Yang, Shan Lin, Jeffrey R. Carlson & William T. Ross Jr. [] []

Antecedents of consumer brand engagement and brand loyalty
–Civilai Leckie, Munyaradzi W. Nyadzayo & Lester W. Johnson [] []

Commentaries

Brand marketing, big data and social innovation as future research directions for engagement
–Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska [] []

Epilogue to the Special Issue and reflections on the future of engagement research
–Linda D. Hollebeek, Jodie Conduit, Jill Sweeney, Geoffrey Soutar, Ingo O. Karpen, Wade Jarvis & Tom Chen [] []

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