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TOC: Intl J Tech Mar

Introduction

International Journal of Technology Marketing, 11(1)

Augmented reality smart glasses: an investigation of technology acceptance drivers
Philipp A. Rauschnabel and Young K. Ro

Trial-and-error marketing: the role of the customer in tech start-ups
Fabian Eggers and Deborah Brown McCabe

A review and analysis of literature on netnography research
Michael Bartl, Vijai Kumar Kannan, and Hanna Stockinger

Knowledge sourcing from customers in new financial service development
Dieter De Smet, Anne-Laure Mention, and Marko Torkkeli

Exploration of uncertainty in technological context through the holographic approach to service innovation; a synthesis review
Seyed Mohammad Sadegh Khaksar, Rajiv Khosla, Mei-Tai Chu, and Fatemeh S. Shahmehr

Effects of intellectual capital on human resource productivity in innovative firms: mediating role of knowledge management
Mohammad Hakkak, Khaled Nawaser, and Masoud Ghodsi