TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 11(1)
Augmented reality smart glasses: an investigation of technology acceptance drivers
–Philipp A. Rauschnabel and Young K. Ro
Trial-and-error marketing: the role of the customer in tech start-ups
–Fabian Eggers and Deborah Brown McCabe
A review and analysis of literature on netnography research
–Michael Bartl, Vijai Kumar Kannan, and Hanna Stockinger
Knowledge sourcing from customers in new financial service development
–Dieter De Smet, Anne-Laure Mention, and Marko Torkkeli
Exploration of uncertainty in technological context through the holographic approach to service innovation; a synthesis review
–Seyed Mohammad Sadegh Khaksar, Rajiv Khosla, Mei-Tai Chu, and Fatemeh S. Shahmehr
Effects of intellectual capital on human resource productivity in innovative firms: mediating role of knowledge management
–Mohammad Hakkak, Khaled Nawaser, and Masoud Ghodsi
