TOC: Ind Mar Man
Introduction
Industrial Marketing Management, 54
Letter from the Editors
–Peter J. LaPlaca, Adam Lindgreen []
Special section on Social media and social networking in industrial marketing, Guest Edited by: William Yu Chung Wang & David Pauleen
How social media applications affect B2B communication and improve business performance in SMEs
–William Y.C. Wang, David J. Pauleen, Tingting Zhang [] []
Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
–Sarah Quinton, Damien Wilson [] []
Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector
–Sheena Leek, Louise Canning, David Houghton [] []
Perspectives on social media ant its use by key account managers
–Sylvie Lacoste [] []
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
–Stephen P. Singaraju, Quan Anh Nguyen, Outi Niininen, Gillian Sullivan-Mort [] []
The impact of sellers’ social influence on the co-creation of innovation with customers and brand awareness in online communities
–Yichuan Wang, Shih-Hui Hsiao, Zhiguo Yang, Nick Hajli [] [Google Scholar]
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
–Rodrigo Guesalaga [] []
Usability perspective on social media sites’ adoption in the B2B context
–Ewelina Lacka, Alain Chong [] [Google Scholar]
B2B social media semantics: Analysing multimodal online meanings in marketing conversations
–Mehmet I. Mehmet, Rodney J. Clarke [] []
Regular Articles
Drivers of alliance terminations: An empirical examination of the bio-pharmaceutical industry
–Sujan M. Dan, Marcel M. Zondag [] []
The effects of service supply on perceived value proposition under different levels of customer involvement
–Hua Song, Jack Cadeaux, Kangkang Yu [] []
The impact of customer attractiveness and supplier satisfaction on becoming a preferred customer
–Niels J. Pulles, Holger Schiele, Jasper Veldman, Lisa Hüttinger [] []
Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
–Mika Gabrielsson, Tomi Seppälä, Peter Gabrielsson [] []
Identity construction through role and network position
–Sharon Purchase, Ray Da Silva Rosa, Daniel Schepis [] []
Harnessing marketing automation for B2B content marketing
–Joel Järvinen, Heini Taiminen [] []
Power in distribution channels — Supplier assortment strategy for balancing power
–Jakob Rehme, Daniel Nordigården, Daniel Ellström, Daniel Chicksand [] []
Rhetoric in customer referencing: Fortifying sales arguments in two start-up companies
–Jari Ruokolainen, Leena Aarikka-Stenroos [] []
