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Call for Papers
Special Issue for Spring 2017: Teaching Innovations in Marketing
Guest Editor: Dawn Edmiston, College of William & Mary (dawn.edmiston@mason.wm.edu)

Submission deadline: August 1, 2016

This special issue is dedicated to innovations in marketing pedagogy. Innovations may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Ideally, papers will document innovations that have been used and refined, allowing for ready adoption by readers.

Authors should consider the following outline when preparing a manuscript:

1. Clearly state the challenge or opportunity the innovation is intended to address.
2. Explain how the challenge or opportunity relates to marketing curriculum objectives.
3. Outline the innovation
   1. What information do the students have about or related to the topic?
   2. What information did the instructor want the students to know after this innovation??
   3. What is the basic process used to deliver the information including time and resources?
   4. What materials did the instructor provide to the students? Provide sample(s), if possible.
4. Explain how the innovation addresses the challenge or opportunity.
5. Report assessment results of the innovation’s effectiveness in addressing the topic, if available.
6. Summarize challenges or concerns encountered when using the innovation and how an instructor might deal with them.
7. Comment on the adaptability of the innovation across marketing courses.

Marketing Education Review receives all manuscript submissions electronically via its ScholarOne Manuscripts site located at

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Once an author has established an account and entered the “Author Center,” the author will be prompted to “Click here to submit a new manuscript.” Authors must (1) select the “Type” of article as a “Special Issue Article” and (2) in response to the question, “Is the manuscript a candidate for a special issue?” select “Innovations in Marketing.”

Please consult the Marketing Education Review site at

for details on the formatting style of the document. Submissions that do not follow the required formatting style will not be considered for publication.

 

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