TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 10(1)
Cultural values and consumers’ expectations and perceptions of service encounter quality
Masoud Karami, Mohamad Mehdi Maleki, and Alan J. Dubinsky
EXQ: measurement of healthcare experience quality in Malaysian settings
Muhammad Kashif, Siti Zakiah Melatu Samsi, Zainudin Awang, and Mahadzirah Mohamad
Healthcare service quality effect on patient satisfaction and behavioural intentions in corporate hospitals in India
Rama Krishna Naik Jandavath and Anand Byram
Communication drivers for drug adoption in an uncertain world
Dipanjan Goswami, Sakun Boon-itt, Neera Jain, and D.R Agarwal
A measure of medical tourism destination brand equity
Gopal Das and Srabanti Mukherjee
