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Call for Papers
Journal of Shopper Research

You are cordially invited to submit an article to the Journal of Shopper Research, a peer-reviewed and open access journal, which is published by A.R.E. | POPAI (the Association for Retail Environments and Point of Purchase Advertising International) in both print and online formats. The Journal publishes quality academic and commercial research providing new knowledge and understanding of shopper behavior with the potential to improve business practice. We are particularly interested in research that helps to identify the consumer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.

Research articles should have the following four characteristics:

• Originality. The reported research should contribute new knowledge to the marketing discipline. Published articles can provide new empirical insights about shopper behavior; identify best practices in shopper marketing; develop new frameworks and perspectives; and/or introduce new research methods and analysis techniques. Prior research that is closely related should be acknowledged and briefly described.
• Relevance. The research should have the potential to improve business practice, and the findings should generalize across products and contexts.
• Rigor. The research design should allow researchers to draw valid conclusions, and rule out chance relationships and alternative explanations.
• Objectivity. The presentation of the research should be balanced and unbiased, discussing the strengths and weaknesses of the research design and competing interpretations of the findings. The tone of the writing should not be promotional. There must be sufficient description of the research methodology, context, data, and analysis to allow replication of the findings and an understanding of the limits on generalization.

Initial article submissions are not required to meet strict formatting and presentation guidelines. Instead, authors should focus on clearly communicating what’s new and important about the research, and describing the supporting evidence. Only when your paper is at the revision stage, will you be asked to revise your manuscript to follow a standardized format for publication.

Because the Journal is open access, researchers from around the world will have full access to all of the published articles, and can freely download them without any subscription fee. Open access articles tend to be more frequently read and cited.

The Journal welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in shopper research, and manuscripts involving multichannel interactive marketing approaches. Special themed issues are planned on the topics of benchmarking the shopping experience, omni-channel retailing, shopper analytics, and personalization.

Submissions of manuscripts for consideration in upcoming issues of the Journal are ongoing. Papers can be submitted online via the Journal of Shopper Research website:

Please visit the site for additional information about the Journal and complete details on the editorial review process and format guidelines. If you would like to discuss your paper prior to submission, or seek advice on the submission process, please contact the editorial staff.

We look forward to hearing from you soon!

Best regards,

Dr. Raymond Burke
Editor-in-Chief, Journal of Shopper Research
E.W. Kelley Professor of Business Administration
Indiana University, Kelley School of Business
editor@journalofshopperresearch.com

Greg Smith
Managing Editor, Journal of Shopper Research
A.R.E. | POPAI
managing-editor@journalofshopperresearch.com

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