An Editor’s Perspective
Introduction
David Stewart (JPP&M) on getting published, on reviewing, on rejection, and more
Editors’ Perspectives: David Stewart on the Journal of Public Policy & Marketing
David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing? (JPPM), sat down with the ÂÜÀòÉç¹ÙÍø at Winter ÂÜÀòÉç¹ÙÍø 2016 to share his thoughts on impact, theory, and other topics related to the state of JPPM as well as scholarly publishing and the peer-review process in general.? This is the first in a series of “Editors’ Perspectives” interviews.
David Stewart is a President’s Professor of Marketing and Business Law at Loyola Marymount University. He currently serves as editor of the Journal of Public Policy and Marketing and has previously served as editor of the Journal of Marketing and the Journal of the Academy of Marketing Science. His research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data.
The Editors’ Perspectives is a new way the ÂÜÀòÉç¹ÙÍø hopes to share insights and advice from its leading journals. In the last two years, the ÂÜÀòÉç¹ÙÍø has expanded its promotion of its academic works to broader audiences. The ÂÜÀòÉç¹ÙÍø Journal Reader has become a very popular and accessible method of sharing high quality scholarship with a wide audience of scholars and managers. To learn more about the ÂÜÀòÉç¹ÙÍø Journal Reader and read past curations, visit
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