TOC: Mar Sci
Introduction
Marketing Science, 35(2)
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
–Elisa Montaguti, Scott A. Neslin, Sara Valentini [] []
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
–Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose [] []
Credit Scoring with Social Network Data
–Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas [] []
Keyword Management Costs and “Broad Match” in Sponsored Search Advertising
–Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi [] []
Satisfaction Spillovers Across Categories
–Xiaojing Dong, Pradeep K. Chintagunta [] []
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach
–Dae-Yong Ahn, Jason A. Duan, Carl F. Mela [] []
Managing Price Promotions Within a Product Line
–Maxim Sinitsyn [] []
Price Promotions in Choice Models
–John R. Howell, Sanghak Lee, Greg M. Allenby [] []
