TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(2)
Messages Not Getting Through: Societal Marketing to the Rescue
–Yioula Melanthiou Guest Editor [] []
From Sustainable Tourism to Economic Development
–Surat Teerakapibal [] []
Synergy of Corporate and Marketing Culture in Fostering Corporate Social Responsibility
–Dalia Susniene & Daiva ?ostautiene [] []
Committing Millennials Toward Recycling and Environmental Preservation
–Sandra Maria Correia Loureiro & Hans Ruediger Kaufmann [] []
Sport Sponsorship: The Impact of Sponsor Image on Purchase Intention of Fans
–Konstantinos Koronios, Marina Psiloutsikou, Athanasios Kriemadis, Pavlos Zervoulakos & Eleni Leivaditi [] []
Wine Sector: Companies’ Performance and Green Economy as a Means of Societal Marketing
–Stefano Bresciani, Alberto Ferraris, Gabriele Santoro & Heidi R. Nilsen [] [Google Scholar]
Social Media and Societal Marketing: A Path for a Better Wine?
–Mariantonietta Fiore, Demetris Vrontis, Raffaele Silvestri & Francesco Contò [] []
