TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 24(2)
When Products and Brands Trade Hands: A Framework for Acquisition Success
–Casey E. Newmeyer, Vanitha Swaminathan & John Hulland [] []
Employees’ Emotional Reactions to Customer Deal Requests
–Stephanie T. Gillison, William Magnus Northington & Sharon E. Beatty [] []
The Collateral Damage of C2C Communications on Social Networking Sites: The Moderating Role of Firm Responsiveness and Perceived Fairness
–Mavis T. Adjei, Edward L. Nowlin & Tyson Ang [] []
A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
–Mert Tokman, R. Glenn Richey & George D. Deitz [] []
Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation
–Huynh Thi Xuan Mai & Svein Ottar Olsen [] []
Edited Platforms: Anticipating Future Consumption
–Russell Adams & Clara Downey [] []
On The Dysfunctional Consequences of Salesperson Exhaustion
–Mahmoud Darrat, Guclu Atinc & Barry J. Babin [] []
