TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 33(2)
Big Data and consumer behavior: imminent opportunities
Charles F. Hofacker, Edward Carl Malthouse, and Fareena Sultan
The personalization-privacy paradox: implications for new media
Elizabeth Aguirre, Anne L. Roggeveen, Dhruv Grewal, and Martin Wetzels
Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts
Mujde Yuksel, George R Milne, and Elizabeth G Miller
Decoding social media speak: developing a speech act theory research agenda
Stephan Ludwig and Ko de Ruyter
Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions
Mitchell Hamilton, Velitchka D. Kaltcheva, and Andrew J. Rohm
Editorial
Anne L. Roggeveen and Dhruv Grewal
