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Editorial — First issue of 2016
–Roland T. Rust []

Special Section: BRANDING in a DIGITALLY EMPOWERING WORLD; Guest Editors: Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov and Rik Pieters

Understanding Branding in a digitally empowered world
–Tulin Erdem, Kevin Lane Keller, Dmitri Kuksov, Rik Pieters [] []

Decomposing the effects of online customer reviews on brand, price, and product attributes
–Daniel S. Kostyra, Jochen Reiner, Martin Natter, Daniel Klapper [] []

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors
–Simon Hudson, Li Huang, Martin S. Roth, Thomas J. Madden [] []

Each can help or hurt: Negative and positive word of mouth in social network brand communities
–Marleen Relling, Oliver Schnittka, Henrik Sattler, Marius Johnen [] []

The role of social media and brand equity during a product recall crisis: A shareholder value perspective
–Liwu Hsu, Benjamin Lawrence [] []

You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility
–Alexander J. Kull, Timothy B. Heath [] []

Brand value co-creation in a digitalized world: An integrative framework and research implications
–Venkat Ramaswamy, Kerimcan Ozcan [] []

Regular Papers

Profit-increasing asymmetric entry
–Amit Pazgal, David Soberman, Raphael Thomadsen [] []

Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet
–Sungha Jang, Ashutosh Prasad, Brian T. Ratchford [] []

The power of an installed base to combat lifecycle decline: The case of video games
–André Marchand [] []

Quality mental model convergence and business performance
–Roland T. Rust, Christine Moorman, Jacqueline van Beuningen [] []

Diagnosing harmful collinearity in moderated regressions: A roadmap
–Pavan Rao Chennamaneni, Raj Echambadi, James D. Hess, Niladri Syam [] []

It’s not us, it’s you: How threatening self-brand association leads to brand pursuit
–Justin W. Angle, Mark R. Forehand [] [Google Scholar]

Replication Corner

A meta-analysis of price change fairness perceptions
–Farid Tarrahi, Martin Eisend, Florian Dost [] []

Is bigger always better? The unit effect in carbon emissions information
–Romain Cadario, Béatrice Parguel, Florence Benoit-Moreau [] []

“Are multichannel customers really more valuable? An analysis of banking services”
–Jesús Cambra-Fierro, Wagner A. Kamakura, Iguacel Melero-Polo, F. Javier Sese [] []

Consumer responses to combined arousal-inducing stimuli
–Gopal Das, Henrik Hagtvedt [] []

The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags
–Arianne J. van der Wal, Femke van Horen, Amir Grinstein [] []

The adoption of new prescription drugs is strongly associated with prior category prescribing rate
–Philip Stern, Malcolm Wright [] []

A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior
–Saar Bossuyt, Patrick Van Kenhove, Tine De Bock [] []

Is there a mere categorization effect in investment decisions?
–David Lewis, Tripat Gill [] []

Revisiting firm-created word of mouth: High-value versus low-value seed selection
–Florian Dost, Jens Sievert, David Kassim [] []

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