TOC: J Brand Man
Introduction
Journal of Brand Management, 23(2)
An integrated model of customer-brand engagement: Drivers and consequences
–Cassandra France, Bill Merrilees and Dale Miller [] []
What’s in a university logo? Building commitment in higher education
–Arnold Japutra, Keni Keni and Bang Nguyen [] [Google Scholar]
Motivations to interact with brands on Facebook – Towards a typology of consumer-brand interactions
–Salim L Azar, Joana Cesar Machado, Leonor Vacas-de-Carvalho and Ana Mendes [] []
The magic of ‘great’ linked to product names
–Jose A Martinez [] [Google Scholar]
Toward a model of brand strategy adoption
–Heidi Neuvonen [] []
Positive affectivity as a predictor of consumers’ propensity to be brand loyal
–Sanjay Pulligadda, Frank R Kardes and Maria L Cronley [] [Google Scholar]
