JA Best Article 2015
Introduction
Schmidt and Eisend (2015) have won the Journal of Advertising Best Article Award
The Journal of Advertising Best Article Award was instituted in 1988 to honor the best article published each year. We are happy to announce the following winners for 2015.
2015 Journal of Advertising Best Article Award:
– Susanne Schmidt and Martin Eisend, “Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising,” 44 (4), 415-428.
Runners-up:
– Brittany R.L. Duff and Sela Sar, “Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition,” 44 (3), 173-184.
– Sara Rosengren and Micael Dahlén, “Exploring Advertising Equity: how a Brand’s Past Advertising May Affect Consumer Willingness to Approach its Future Ads,” 44 (1), 1-13.
The Journal also recognizes outstanding reviewers each year. The following scholars are the recipients of Best Reviewer Awards for 2015:
– Steven Bellman, Murdoch University
– Brittany R. L. Duff, University of Illinois at Urbana-Champaign
