TOC: J Intl Mar
Introduction
Journal of International Marketing, 24(1)
National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer
–V. Kumar and Anita Pansari [] []
Relationship Value: Drivers and Outcomes in International Marketing Channels
–Dionysis Skarmeas, Athina Zeriti, and George Baltas [] []
The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions
–Martin Eisend, Heiner Evanschitzky, and Roger J. Calantone [] []
Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective
–Kelly Hewett and Alexander V. Krasnikov [] []
A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization
–Fabian Bartsch, Petra Riefler, and Adamantios Diamantopoulos [] []
