TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 26(2)
Linking “satisfaction” to “intention-to-sell” and “sales performance” of individual agents in the health insurance market: Empirical evidence from India
–Tanuj Mathur, Gurudas Das & Ujjwal Kanti Paul [] []
Antecedents of intention and usage toward customers’ mobile commerce: Evidence in Vietnam
–Sang-Lin Han, T.P. Thao Nguyen & V. Anh Nguyen [] []
Intimacy of the Russian upper middle class with luxury fashion
–Anna Peshkova, Taylan Urkmez & Ralf Wagner [] []
Affective motives to play online games
–Joonheui Bae, Dong-Mo Koo & Pekka Mattila [] []
Effects of displaying social enterprise certification information on consumers’ product evaluations and purchase intentions
–Gyu-Hyeon Choi & Junyong Kim [] []
The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage
–Jan C. L. König, Klaus-Peter Wiedmann, Nadine Hennigs & Janina Haase [] []
