TOC: Intl J Elec Mar Retailing
Introduction
International Journal of Electronic Marketing and Retailing, 7(1)
Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow
–Songpol Kulviwat, Yong Zhang, Jinyan Fan, and Lu Zheng
Whether or not to use a quick response code in the ad
–Füsun F. Gönül, Chun Qiu, and Evan Zhou
Analysing motivational factors influencing selection of commercial websites by consumer in the e-commerce (B2C)
–Ardalan Sameti, Hamidreza Khalili, and Hassan Sheybani
The usefulness of online reviews in financial services
–Monica D. Guillory, Ritu Lohtia, and Naveen Donthu
