TOC: Psych Mar
Introduction
Psychology & Marketing, 33(4)
Marketing Relationships in the New Millennium B2B Sector
–Nelson Oly Ndubisi and Rajan Nataraajan [] []
B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions
–Peter LaPlaca and Rui Vinhas da Silva [] []
Relational Governance Mechanisms and Uncertainties in Nonownership Services
–Nelson Oly Ndubisi, Michael Ehret and Jochen Wirtz [] []
The Psychology of Co-Branding Alliances: The Business-to-Business Relationship Outcomes of Role Stress
–Robert Dahlstrom and Arne Nygaard [] []
The Use of Procedural Fairness in Electronic Reverse Auctions to Enhance Relationship Quality
–Steve Muylle and Willem Standaert [] []
Relationship Quality in Business to Business Relationships—Reviewing the Current Literatures and Proposing a New Measurement Model
–Zhizhong Jiang, Eric Shiu, Stephan Henneberg and Peter Naude [] []
