TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 22(2)
Antecedents and consequences of consumers’ attribution style: Measuring the impact of negative celebrity information
–Nam-Hyun Um [] [Google Scholar]
Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions
–Feng Shen [] []
Intermediary roles in local mobile advertising: Findings from a Finnish study
–Hanna Komulainen, Tuija Mainela & Jaana Tähtinen [] []
A longitudinal content analysis of gender role portrayal in Belgian television advertising
–Yann Verhellen, Nathalie Dens & Patrick de Pelsmacker [] []
The effect of social media communication on consumer perceptions of brands
–Bruno Schivinski & Dariusz Dabrowski [] []
Promotion mix management: A consumer focused Islamic perspective†
–Salman Yousaf [] []
