TOC: J Mar
Introduction
Journal of Marketing, 80(2)
Assessing Performance Outcomes in Marketing
–Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult [] []
Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior
–Girish Mallapragada, Sandeep R. Chandukala, and Qing Liu [] []
New Product Creativity: Understanding Contract Specificity in New Product Introductions
–Tereza Dean, David A. Griffith, and Roger J. Calantone [] []
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
–Charles Kang, Frank Germann, and Rajdeep Grewal [] []
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
–Caroline Ducarroz, Sha Yang, and Eric A. Greenleaf [] []
Motivating Sales Reps for Innovation Selling in Different Cultures
–Sebastian Hohenberg and Christian Homburg [] []
