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CBIM 2016

Introduction

Center for Business & Industrial Marketing, Bilbao, Spain, 29 Jun-1 Jul 2016; Deadline 4 Apr

CALL FOR PAPERS:

2016 CBIM Academic Workshop

Center for Business & Industrial Marketing

| 2016cbimbilbao@eventi3.com

29, 30 June and 1 July 2016

Bilbao (Spain)

 

IMPORTANT DATES

Extended Abstract or

Poster Submission Deadline

4 April 2016

Early Bird Registration Deadline:

2 May 2016

Late Registration Deadline:

29 June 2016

Conference Dates:

29,30 June and 1 July 2016

 

WELCOME NOTE

The Faculty of Economics and Business, at the University of the Basque Country – UPV/EHU, in Bilbao (Spain) will host the 2016 CBIM Academic Workshop from June 29th to July 1st, 2016. The CBIM Workshop welcomes academics, professionals and doctoral students from around the world to a rigorous, candid, but friendly discussion of current topics in B2B marketing. It is truly an international workshop. Please join us

CONFERENCE THEME

Extending Value Through Product, Service and Platform Innovations

 

CONFERENCE HIGHLIGHTS

Keynote Address:

CBIM Roundtable Professor of Marketing Associate, JMack Robinson College of Business, Georgia State University, USA

Journals:

Authors presenting outstanding papers will be invited to submit an extended version to one among the following journals: , or .

Poster sessions:

Subject to the authors’ will and the Scientific Committee’s consideration, there will be poster sessions throughout the event.

 

Suggested topics:

·  Organizational Buying Behavior                                     ·  Customer Experience in B2B

·  Service-led growth                                                          ·  Bundling services

·  Marketing Intelligence                                                     ·  Competitive Intelligence

·  Project Development & Delivery                                     ·  B2B Analytics

·  Service Intelligence                                                        ·  SDL Performance Indicators

·  Negotiation                                                                     ·  Value Calculators

·  Opportunity Analysis                                                       ·  Key Account Performance Metrics

·  Business Innovation Performance Metrics                     ·  NPD Performance Metrics

·  International Interorganizational Relationships

 

Please send one of the following by April 4, 2016:

  1. Detailed abstract (maximum 2 pages double spaced),
  2. Paper or case study (maximum 20 pages double spaced),
  3. Special session proposal (1 page double spaced).

 

PROGRAM COMMITTEE MEMBERS
Please visit  for the complete list.

 

ORGANIZERS

HOSTING UNIVERSITY
 

 

FOR MORE INFORMATION, PLEASE CONTACT:

2016 CBIM Academic Workshop)
 | 2016cbimbilbao@eventi3.com