TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 28(1)
Introduction to Special Issue on Political Marketing
–Wayne Binney, Daniel Laufer & Jennifer Lees-Marshment [] []
Articles
Market-Oriented Governing Leaders’ Communication: John Key and Barack Obama
–Edward Elder [] []
It’s the Equity Stupid! Protecting the Value of the Partisan Brand
–Lorann Downer [] []
How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis
–Tiffany Winchester, John Hall & Wayne Binney [] []
Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy
–Neil Bendle & June Cotte [] []
