William L. Wilkie Award Winner
Introduction
Thomas C. Kinnear has won the 2016 William L. Wilkie Marketing for a Better World Award
William L. Wilkie Award
The ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF) has announced the winner of the 2016 William L. Wilkie Award. The Wilkie "Marketing for a Better World" Award honors marketing thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world. The Award is a major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies served to provide significant bases for improvements in the world.
ÂÜÀòÉç¹ÙÍøF is pleased to announce Dr. Thomas C. Kinnear, Professor of Business Administration at the Ross School of Business of University of Michigan as recipient of the 2016 Wilkie Award. Professor Kinnear received an elegant Tiffany crystal award that was presented on Saturday, February 27 at the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø) Winter Educators’ Conference in Las Vegas, NV.
For more information about the William L Wilkie Award, please visit
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