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Call for Papers and Session Proposals:

Institute for the Study of Business Markets Academic Conference August 3-4, 2016

The Institute for the Study of Business Markets will be holding its 2016 Academic Conference in Atlanta, Georgia on August 3-4th (immediately preceding the Summer ÂÜÀòÉç¹ÙÍø Educators’ Conference). We are delighted to report that venue is the Goizueta Business School at Emory University, 1300 Clifton Road.

The conference will kick-off Wednesday, August 3rd at noon and continue until 5:00PM on Thursday, August 4th ending with a cocktail reception.

The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.

A special feature of this year’s conference will be the selection and celebration of the inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing. For details see here; nominations close on March 31, 2016.

Note: We are particularly interested in papers or special sessions that are aligned with the Institute’s three strategic priorities:

1. B2B Innovation to Enhance Business Growth
2. B2B Buying Behavior
3. B2B Marketing Analytics

For conference details visit

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We invite you to submit an abstract and/or special session for the conference before the due date of April 1, 2016.

Submission Guidelines:

1. Abstracts should be approximately 250-500 words double-spaced (about a ½ page typed)
2. Correspondence will be directed to submitting author, unless directed otherwise
3. Corresponding author will receive notice of acceptance by April 15, 2016
4. If there are multiple authors, please indicate which author is presenting the paper in the submission: Note: while individuals may submit multiple abstracts, an individual is limited to one presentation at the conference.
5. Paper is not consider confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Please email your abstracts to Lori Nicolini, Conference Administrator (LNicolini@psu.edu).

We hope you will be able to attend the conference. If you have any questions, please do not hesitate to contact us.

Sincerely,

Hari Sridhar
sus55@psu.edu
Conference Co-Chair

Gary L. Lilien
GLilien@psu.edu
Conference Co-Chair

Lori Nicolini
LNicolini@psu.edu
Conference Administrator
Institute for the Study of Business Markets
Academic Conference 2016

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