TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 33
Publishing in the Journal of Interactive Marketing
–Brian T. Ratchford [] []
Channel Choice in the 21st Century: The Hidden Role of Distribution Services
–Roger R. Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz, Jose Miguel Mugica [] []
The Psychological Mechanism of Brand Co-creation Engagement
–Sara H. Hsieh, Aihwa Chang [] []
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
–Stefan F. Bernritter, Peeter W.J. Verlegh, Edith G. Smit [] []
The Impact of User Review Volume on Consumers’ Willingness-to-Pay: A Consumer Uncertainty Perspective
–Yinglu Wu, Jianan Wu [] [Google Scholar]
Is the Daily Deal Social Shopping?: An Empirical Analysis of Customer Panel Data
–Minjae Song, Eunho Park, Byungjoon Yoo, Seongmin Jeon [] []
