TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 17(3)
Customer first is the only way to resolve the marketing mix
–David Reed [] []
Why Facebook Reactions are good news for evaluating social media campaigns
–Sarah Turnbull and Simon Jenkins [] []
Gecko improves customer communications for Eurocamp
–Clare Mylan [] []
DMA Insight: Consumer email tracking report 2015
–Thomas Ridley-Siegert [] []
Dawn of the digital age and the evolution of the marketing mix
–Graham Jackson and Vandana Ahuja [] []
Industry analysis of TV commercials: Do companies reflect audience profiles?
–Michal Novak, Tomas Kincl and Martin Lusticky [] []
Does personal innovativeness moderate the effect of irritation on consumers’ attitudes towards mobile advertising?
–Henry Boateng, Abednego Feehi Okoe and Asante Bismark Omane [] [Google Scholar]
The dark side of CRM – Customers, relationships and management
–Merlin Stone [] []
