TOC: Bus Horizons
Introduction
Business Horizons, 59(2)
Not working: Still learning?
–Marc J. Dollinger [] []
MARKETING & TECHNOLOGY
Social media revolutions: The influence of secondary stakeholders
–Michele Jurgens, Pierre Berthon, Linda Edelman, Leyland Pitt [] []
EXECUTIVE DIGEST
Establishing a system for innovation in a professional services firm
–Alastair Ross [] []
FEATURE ARTICLES
Augmented reality: Designing immersive experiences that maximize consumer engagement
–Joachim Scholz, Andrew N. Smith [] []
Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
–Jonathan A. Jensen, Joe B. Cobbs, Brian A. Turner [] []
Who is the better player? Off-field battle on Facebook and Twitter
–Teresa Tiago, Flávio Tiago, Sandra Dias Faria, João Pedro Couto [] []
Score a tweet and post a goal: Social media recipes for sports stars
–Pawel Korzynski, Jordi Paniagua [] []
Building acquaintance brands via Snapchat for the college student market
–Hemant C. Sashittal, Michael DeMar, Avan R. Jassawalla [] []
Helping workers understand and follow social media policies
–Kimberly W. O’Connor, Gordon B. Schmidt, Michelle Drouin [] []
Asking “What Else?” to identify unintended negative consequences
–Kathleen M. Wilburn, H. Ralph Wilburn [] []
The dark side of organizational improvisation: Lessons from the sinking of Costa Concordia
–Luca Giustiniano, Miguel Pina e Cunha, Stewart Clegg [] []
Lessons learned from international expansion failures and successes
–Samantha Yoder, John K. Visich, Elzotbek Rustambekov [] []
