La Londe CB/Comm
Introduction
La Londe Conference on Consumer Behavior and Communications, La Londe les Maures, France, 30 May-2 Jun 2017
SAVE THE DATE!
We are co-chairing the 2017 La Londe Conference on Consumer Behavior and Communications, scheduled for May 30th through June 2nd, 2017. We are very honored and excited to announce that our keynote speaker will be Thomas D. Gilovich, the Irene Blecker Rosenfeld Professor of Psychology at Cornell University.
Professor Gilovich is a well-respected scholar in the areas of everyday judgement and decision-making, critical thinking and beliefs, egocentrism, optimism/pessimism/satisfaction/regret, behavioral economics, and experiential and material consumption. We are very much looking forward to his keynote address, and wanted to get the word out so you can start thinking about what you might submit for the conference (Call for Papers is forthcoming).
Tina M. Lowrey (HEC Paris) and Mario Pandelaere (Virginia Tech)
