TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 28(2)
Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong
–Noel Yee-Man Siu, Ho-Yan Kwan, Tracy Jun-Feng Zhang & Candy Ka-Yan Ho [] []
Design and a Deep Customer Insight Approach to Innovation
–Rebecca Price & Cara Wrigley [] []
Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach
–Merve Coskun & Sebnem Burnaz [] []
Applying the Animosity Model in Foreign Product Purchases: Evidence from an Emerging Nation
–M. Sadiq Sohail & Robert A. Opoku [] []
Professional Women’s Fashionable Clothing Decisions in Bangkok and New York City
–Rujirutana Mandhachitara & Thinada Piamphongsant [] [Google Scholar]
Book Review
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
–Abhijit Roy []
