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Call for papers: Advances in shopper/in-store marketing to win the retail battleground

Journal of Advertising Research

Retail environments now offer advertisers a myriad of opportunities for spending their advertising budgets. This expansion of opportunities, coupled with more offline options, creates a vital need for research into marketing activities aimed at the shopper in retail/shopper environments.

Therefore the JAR editorial team is calling for research into the value of effectiveness of in-store/shopper marketing. The deadline for submissions is October 31st 2016.

The following list is an indicative, but not exhaustive, list of possible areas for submissions:

 

• Assessing the effectiveness of in-store advertising
• Comparisons of the efficacy of in-store and out-of-store activities
• Insights into shopper behavior that improves advertising planning or creative decisions
• Advancements on how to get noticed/cut through in a retail environment
• Effective marketing in online retail environments, which can include comparing and contrasting this with in-store retail environments.
• Contrasts and similarities between shopping environments for services, durables and packaged goods
• Retailer advertising effectiveness
•  

A preference is for empirical papers, but theoretical/conceptual papers will be considered if they provide a major advancement of understanding.

Papers should be about building advertising theory and improving advertising practice. Given our strong practitioner readership, please place particular emphasis on practitioner implications of the research findings.

Optimal length for papers is 6,000 words, with shorter papers encouraged. Authors can use appendices for material useful, but not central, to the paper.

Any questions or to submit abstracts for feedback – please contact the Executive Editors: Professor John B. Ford for North American submissions (jbford@odu.edu) and Professor Jenni Romaniuk for submissions from other locations (Jenni@MarketingScience.info) .

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