TOC: Psych Mar
Introduction
Psychology & Marketing, 33(3)
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
–Jing Zhang and En Mao [] []
The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses
–Benedikt Schnurr and Nicola E. Stokburger-Sauer [] []
The Effects of Model Size and Race on Chinese Consumers’ Reactions: A Social Comparison Perspective
–Hean Tat Keh, Il Hye Park, Sarah Kelly and Xiaomeng Du [] []
Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?
–Younghan Lee and Jakeun Koo [] []
How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation Narratives
–Jakob Braun, Mohammadali Zolfagharian and Russell W. Belk [] []
