TOC: Mar Theory
Introduction
Marketing Theory, 16(1)
Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
–Benjamin J. Hartmann [] []
The ideology of the ethical consumption gap
–Michal Jemma Carrington, Detlev Zwick, and Benjamin Neville [] []
‘So much choice and no choice at all’: A socio-psychoanalytic interpretation of consumerism as a source of pollution
–Elizabeth Nixon and Yiannis Gabriel [] [Google Scholar]
Beyond the couch: Psychoanalytic consumer character readings into narcissism and denial
–Georgios Patsiaouras, James A. Fitchett, and Andrea Davies [] []
Mutuality: Critique and substitute for Belk?s ?sharing?
–Eric J. Arnould and Alexander S. Rose [] []
Transforming from the goods to the service-dominant logic
–Per Skålén and Bo Edvardsson [] []
Digital work: Self-branding and social capital in the freelance knowledge economy
–Alessandro Gandini [] []
