TOC: Mar Letters
Introduction
Marketing Letters, 27(1)
The impact of social media conversations on consumer brand choices
Yizao Liu & Rigoberto A. Lopez
Falling in love with brands: a dynamic analysis of the trajectories of brand love
Tobias Langner, Daniel Bruns, Alexander Fischer & John R. Rossiter
“Top 10” reasons: When adding persuasive arguments reduces persuasion
Kimberlee Weaver, Stefan J. Hock & Stephen M. Garcia
To Groupon or not to Groupon: The profitability of deep discounts
Benjamin Edelman, Sonia Jaffe & Scott Duke Kominers
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Hyewook G. Jeong & Aimee Drolet
Powerlessness following service failure and its implications for service recovery
Jimmy Wong, Joshua D. Newton & Fiona J. Newton
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
Charalampos Saridakis & George Baltas
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee & Jong-Ho Lee
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
Yi He, Qimei Chen, Leona Tam & Ruby P. Lee
Assessing the enduring impact of influential papers
Martin Eisend & Donald R. Lehmann
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
Kristina Klein & Valentyna Melnyk
Death-related publicity as informational advertising: evidence from the music industry
Leif Brandes, Stephan Nüesch & Egon Franck
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect
Young Doo Kim & Young-Won Ha
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Felix Septianto & Loren Pratiwi
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Yuna Kim & Rebecca J. Slotegraaf
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
Nils Wlömert & Felix Eggers
