TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(1)
Morality Shifting: How Consumer Preferences Influence Moral Judgments of Corporate Misconduct
–Robert Lewis, Ronald Anderson & Kathrynn Pounders [] []
Advertising Implications of Millennials’ Motives and Device-Platform Consideration Sets: An Exploratory Study
–W. Wossen Kassaye & Alexandra Hutto [] [Google Scholar]
Conceptualization of Brand Experience in an Event Marketing Context
–Wondwesen Tafesse [] []
Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model
–Hye Jin Yoon & Yeo Jung Kim [] []
Promoting Products Through Volume Discount: Evidence from Malaysia
–Mohammad Iranmanesh, K. Jayaraman, Brian Charles Imrie & Suhaiza Zailani [] []
Effect of Message Interactivity on Product Attitudes and Purchase Intentions
–Holly K. Ott, Michail Vafeiadis, Sushma Kumble & T. Franklin Waddell [] []
An Exploratory Content Analysis of Product Placement in Top Grossing Films
–Fanny Fong Yee Chan [] []
Promoting Giving Campaigns in University Websites: A Cross-cultural Comparison between the United States and South Korea
–Yeojin Kim, Hyuksoo Kim, Doohwang Lee & Jungsun Ahn [] []
Relationship between Personal Technology Use and the Donor/Volunteer: A Parasocial Approach
–Geah Pressrove & Carol J. Pardun [] []
Impact of Advertising Model’s Body Size on Perceived Product Quality: Category-Based Induction Approach
–Hyuksoo Kim & Steve H. Sohn [] [Google Scholar]
Segmenting Markets Along Multiple Dimensions of Luxury Value: The Case of India
–R. K. Srivastava, Sandeep Bhanot & R. Srinivasan [] []
