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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
–Martin Meißner, Andres Musalem, and Joel Huber [] []

The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
–C. Page Moreau and Marit Gundersen Engeset [] []

Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences ÂÜÀòÉç¹ÙÍøt Forecasts and Forecasters
–Rajesh Bagchi and Elise Chandon Ince [] []

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
–Eva Ascarza, Raghuram Iyengar, and Martin Schleicher [] []

Cross-Validation of Customer and Employee Signals and Firm Valuation
–Christopher Groening, Vikas Mittal, and Yan “Anthea” Zhang [] []

How Experience Variety Shapes Postpurchase Product Evaluation
–Jordan Etkin and Aner Sela [] []

Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels
–Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy, Atakan Yalçin, Forrest V. Morgeson, and Sunil Mithas [] []

When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
–Katherine White, Lily Lin, Darren W. Dahl, and Robin J. B. Ritchie [] []

The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity
–Joerg Koenigstorfer and Hans Baumgartner [] []

Crafting a JMR Manuscript
–Werner J. Reinartz [] []

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